Born as a celebration of youth, 212 fragrances reflect the free spirit of a new generation and the vibrant energy of New York City. An ode to friendship, freedom and partying, these fresh, urban scents are for those who embrace youth as a philosophy for life, bringing the party everywhere they go.
FROM the party
to the streets of nyc
212 Heroes is the latest evolution of the 212 fragrance family—born as a celebration of youth—that pays tribute to street culture and the freedom and authenticity of today’s generation. 212 Heroes takes the party to the streets of New York City, a pivotal space for rebellion, where dreams are born and where nobody is excluded.
FEEL FOREVER YOUNG
WITH 212 HEROES
212 Heroes reinvents Fougères with a new olfactive genre: Fougère Fruity Woody. Youthful top notes of Pear Elixir and Ginger are heightened by Lemon Haze Cannabis. The heart features an innovative, fresh accord of Geranium Oil Madagascar, leading to a leathery and woody base. Authentic to its core, 212 Heroes is 100% certified vegan and cruelty-free.
the new masculine fragrance
Feel forever young with 212 Heroes, a fresh new masculine scent that celebrates youth, freedom and authenticity. Contained inside a striking skateboard-shaped bottle and represented by a diverse cast of talented creatives, this innovative, vegan fragrance is proof that nothing is more heroic than being authentic.