The purpose of the campaign is to raise awareness among consumers: purchasing 212 VIP Black Red means supporting a charity cause and combating AIDS in Africa. Friendship and collaboration are among the values promoted by 212 VIP.
212 VIP Black (Red)
VIP Black Red by Carolina Herrera is a Woody Spicy fragrance for men. Top notes are Allspice, Cardamom and Ginger; middle note is Absinthe; base notes are Leather and Guaiac Wood.
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